TikTok Refugees Flock to RedNote: A New Social Media Exchange

With TikTok facing potential bans in the US, many American users are flocking to China's RedNote platform, also known as Xiaohongshu. The app, previously popular in China for lifestyle content, has gained traction as an alternative for TikTok refugees. The influx of users is making RedNote an unexpected bridge for cross-cultural exchanges, as Chinese and American users interact for the first time. Despite its popularity, RedNote is adapting its content moderation system to handle foreign users, with an emphasis on aligning with China's strict censorship policies. As RedNote welcomes these new users, the platform is balancing between offering a space for creative expression and maintaining alignment with government guidelines.