Meta’s Shift in Corporate Culture and the Rise of Xiaohongshu

With the rise of TikTok in the US, Meta has found itself facing increased competition. American users, frustrated with Meta’s policies, are flocking to Xiaohongshu, also known as Little Red Book, to continue sharing content. Meanwhile, Zuckerberg’s recent appearance on Joe Rogan's podcast has drawn attention, as he discusses Meta’s corporate culture and his views on masculinity, which come amid ongoing changes to Meta’s DEI programs. As Meta shifts its approach to diversity and inclusion, the company is focusing on digital marketing strategies to retain and grow its user base in an increasingly polarized environment. Whether these moves will convince users to stay is yet to be seen, but one thing is clear: social media is evolving, and so is the way companies like Meta engage with their audience.